How to use Pinterest effectively.



Photo by rawpixel on Unsplash (Edited to feature my pinterest)

Some of my audience asked me to include more blogger related things on my blog, and while I have asked for guest posts, I thought I could write about something myself (even if I'm not 100% clued up on some blogging things!) Pinterest isn't something I consider myself to have thorough knowledge on, but I've used it for blogging purposes the whole time I've been blogging, and I believe I can give some insight to people who maybe don't know how to utilize it, or how it works.


1. Pinterest has an algorithm too!

Yes, we're constantly sick of hearing the "A" word, but it's everywhere nowadays, and it's "a"nnoying. It can be extremely harsh when it comes to showing your posts, especially on Instagram, and now Pinterest use it too! However, theirs make more sense. Pinterest is used by joining boards. Although many now say that Group Pinterest boards are dead, it's simply because people don't understand how it works. When you join a group pinterest board, it works on a 1:1 basis. Meaning if you add something to the board, you have to repin something from it too. So for example, you may create a "Blogs I recommend" or "Repinning board" which allows you to repin into an organised part of your pinterest. It also won't reduce spam, if you use the "Drag and Drop" settings to organise your boards. I have my own blogging board at the top of my profile, and the less important ones (Such as the Yellow Aesthetic board, I use for my header) at the very bottom. Stick this board at the bottom, that way you're repinning, and helping that group grow, while your blog remains the most important on your profile. If your audience are interested, they'll likely see your repins on their news feed, or you can do a "End of Month Pinterest Love" blog post to help others. You help others to help you.




2. Pictures
If you don't know already, Pinterest give you a guide on what type of pictures to use. This is most effective, by using a programme such as Canva. However, it talks about vertical pictures rather than horizontal. Again this doesn't really matter if it's used correctly. Create pictures with your blog title, and your main photo you use in the article. And always include your blog URL. However, constantly check your pins. It has been known that people sometimes steal your pin photos to lead to spam websites. You can usually find these by clicking on your pin and seeing what comes up in the recommended. Always report these, it doesn't go by the phrase "bad publicity is good publicity" as people can then see your real pin, and avoid them at all costs because of a spam one.

3. Sections in Boards matter.
Although I don't 100% put it down to this, my blogging views went significantly up since adding sections to my blogging board. I organised my pins into these sections, and I can see why people were more likely to follow my board. It highlights their interest rather than seeing a whole board full of random pictures. I also find myself as a reader, I enjoy categories, as someone may have niches I enjoy, and some I don't. So having it all separate allows me to see what I like!




4. Repinning from the news feed.
That's right. Repinning posts that come up in your news feed is just as effective as self promoting. These are the high quality pins that get attention. Say you repin a few of these, someone is going to get notifications or linked back to your profile. This means possible engagement and even better, engagement from people Pinterest deems "important".

5. Spam Account Names and Descriptions
It's really not necessary to include your niche in your name (hence why sections on your blog board are group), but you also don't need a long description. A nice short sentence will do about you. And to include your URL, go into your settings and click "Claim Website". This attaches your blog to your pinterest, and also allows you to access analytics! Meaning real engagement! Your username should be your blog name, as well as your title (or your first name.) Your niche can go in the description. If you like tennis, the colour yellow and have a dog, put it in your blog about section and connect your URL. If someone really wants to know, they'll read your blog, trust me.


I hope people find this helpful, or any questions just ask in the comments below! Let me know what you think!








4 comments

  1. Love these tips!

    Vanessa x | therealnessonline.com

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  2. I found some helpful information here. Thank you for sharing.

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  3. This is so valuable! I'm definitely going to remember to point people here when they ask me about how Pinterest marketing works. I haven't written by own post about Pinterest yet, but I use it every day! I feel like Pinterest is still very undervalued by business owners who could benefit from it. Side note: I love your blog - especially the header. :)

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  4. Lots of great info! Thank you!

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